Tesla Introduces New Referral Program in the U.S. With New Rewards (2024)

Tesla has reintroduced its referral program in the U.S. today. You’ll need Tesla App V4.36.1 to see the updated referral menu, so be sure to update your app first.

The program is quite different from the original program, and rather than offering referral credits, instead Tesla is offering a redeemable gift card. Let’s dig into the new offerings.

Rewards

The new referral program will provide referrers $500 credits, while the user of the code receives $1,000 off a new Tesla. The $500 can be used toward just about anything, including Supercharging, software upgrades, merchandise from the Tesla Shop, service payments, or even a new vehicle. However, users are limited to 10 awards. Each referral code is also only good to get $1,000 off a new Tesla for the first 10 uses.

That means that if you refer 10 people, you can receive up to $5,000 towards your next Tesla, or just about anything else under the Tesla umbrella. Tesla isn’t clear whether the limit of 10 uses is per year or lifetime, however, we’re excited to see the program officially return.

Tesla Events

One of the most unique parts of the program is that those who refer new buyers will also have the chance to win an invitation to upcoming Tesla events. So, if you want to see the Robotaxi event on October 10th, best get referring!

Referrals in Other Markets

Currently, the referral program seems to be limited to the United States. Canadian and European uses are currently unable to see the updated referral UI, and the button to open the link to refer isn’t available in the app. We’re hopeful Tesla will implement the referral program in other markets as well. However, it wouldn’t be surprising if Tesla turns it on and off in select markets based on demand.

Tesla has begun extensive data collection in the WB Studio area over the last 4 days, according to Tesla hardware hacker @greentheonly. This comes just a day after news broke that Tesla intends to host their upcoming Robotaxi event at WB Studios, a city-like area with more than 110 acres of land, roads, and buildings.

Data Gathering

Tesla is gathering additional data in this area as vehicles drive around since most of the area is open to the public. Tesla could be gathering or confirming data to build composite maps, including everything from stop signs, intersections, and construction to bumps in the road to change suspension heights on the Model S, Model X, and Cybertruck for additional comfort. While pre-mapped data may be frowned upon by some, it could be the equivalent of someone driving on a familiar road instead of one they’ve never driven on. Confidence and safety levels are usually increased the more familiar you are with the area. The same holds for autonomous vehicles, the more information they have on upcoming intersections and road types, the better they can perform.

This new data-gathering initiative in the WB Studio area is likely to facilitate the “learned experience” that Tesla’s FSD model builds over time in normal locations. The WB Studio area, including set pieces, filming areas, and residential areas likely aren’t highly frequented by Tesla vehicles, this is something that Tesla is doing with the intent of hosting the Robotaxi demos next month.

Previously, Tesla said that areas don’t need to be mapped by its vehicles, but once they are mapped, decision-making and route pre-processing improve. This is likely all being done to provide the safest, simplest, and cleanest experience to the attendees of the event.

Other Locations

Tesla is also gathering information throughout parts of San Francisco, the Bay Area, and areas like the Tesla Diner in Hollywood (updated photos). It seems that Tesla intends to introduce its future Robotaxi service in California first, before expanding outwards. Deep data collection like this isn’t unusual, but, interestingly, Tesla is doing it very intentionally.

For now, it may be that the initial Robotaxi rollout, whenever it does happen – will be geofenced to specific areas as Tesla works on the Robotaxi-specific pieces of FSD.

Event Sign-up

So far, we haven’t heard any news of how Tesla will distribute tickets for their Robotaxi event. They could use their referral system like they have in the past, or they may pick shareholders randomly. We should find out more soon as the event approaches.

According to an inside source who spoke to Bloomberg, Tesla will be hosting the Robotaxi reveal on October 10th at Warner Bros. Discovery Inc.’s movie studio in Los Angeles, rather than at Giga Texas, where they’ve normally held reveal events.

Hollywood Reveal

The Warner Bros. studio is a massive space, covering over 110 acres. The area has an array of different simulated city street scenarios generally used to record movies, rather than a large stage like at Giga Texas.

It seems that Tesla wants to demonstrate Robotaxi’s capabilities at Warner Bros. studio to attendees, where it will serve as a real-life simulacrum of what it will actually be like to request a Tesla Cybercab from the Tesla app, and then experience the actual ride from point A to point B.

Rather than testing on real city streets and closing off a huge portion of a town, or even setting up a local simulation outside of Giga Texas, Tesla has instead opted to use the pre-built facilities at the studio, which will provide a whole host of fairly realistic scenarios. The 110 acres provide ample space for several Robotaxi vehicles to roam around on the grounds, without intruding on real traffic or impeding pedestrians for a system that currently is unapproved.

Tesla has been working diligently with municipal, state, and federal agencies to have Robotaxi in an approved state for its future launch, but this process will likely take some time. This is a pretty good alternative for getting people into real vehicles and taking them on real trips for a reveal event.

Tickets and Attendance

So far, nothing has shown up through the usual sources for how to acquire tickets or when they will become available. Tesla may use the newly re-launched Referral Program, which also recently launched in Canada, to let attendees get tickets.

We’re hoping to find out more details on the exact cost, but if they use the referral system, it may cost three referrals ($1,500 USD). Tesla’s Cybertruck event was 30,000 credits, which was three referrals. Tesla will still require attendees to travel to the location themselves and work out all travel costs on their own.

Rivian recently launched its own referral system and is going to hold an all-expenses paid trip for its top 100 referrers, which includes flight, meals, and accommodations (visit our new Rivian site, Rivian Wave for details).

We’ve previously looked at awesome Robotaxi concepts, so take a look at them and let us know what you’re looking forward to in the forums. Perhaps we might even get more than a Robotaxi announcement… wireless charging would definitely be a fitting announcement.